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FAQ

Heat Not Burn Technology

What kind of product is IQOS?
IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to continue using tobacco without many of the inconveniences, such as ash or smoke. It is not for people who have quit smoking or have never smoked. IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a nicotine containing vapour. IQOS is not for minors.Please refer to Important Information section for details: https://lt.iqos.com/en/products/important
Will IQOS help me quit smoking?
No. IQOS is not a smoking cessation device or intended as a device to quit smoking. If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether.
Does IQOS produce smoke?
No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapour that is what you see when using IQOS.
What is the difference between cigarettes and IQOS?
IQOS is a better alternative to smoking because it heats tobacco instead of burning it. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.

Switching completely to IQOS is less harmful than continuing to smoke. Important information: IQOS is not risk free. It delivers nicotine which is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

Source: * Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
Can I use cigarettes with IQOS device?
No you should not. IQOS device has been designed to work exclusively with heated tobacco products, and vice versa. It is only by using both together that you can achieve full effect of the heated tobacco system that have been proven by PMI science. All our studies are based on the use of IQOS with heated tobacco products.
Is using IQOS safe/risk free?
No. IQOS is not risk free. Although IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*, there are still some harmful chemicals. Moreover, tobacco sticks contain nicotine, which is addictive. This being said, IQOS is a better choice than smoking because, based on the scientific evidence we have to date, switching completely to IQOS is less harmful than continuing to smoke. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

Source: * Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
If I have any further questions, who should I contact?
For any assistance, please, contact our Customer Care:
• Ask for assistance at the nearest IQOS Store
• By phone: 8 800 200 90 (I–V 8:00-22:00, VI-VII 9:00-20:00)
• By email: info@iqos.lt
• Facebook: IQOS Lietuva
Can I use IQOS indoors?
In the event IQOS is not expressly regulated, consumers should respect the rules and exercise common sense with respect to where and around whom they use the product.
A decision concerning the use in indoor public places will need to be made by the personnel.

On a plane: consumers should ask permission from airline staff. Most airlines currently do not allow smoking or usage of alternative tobacco products on their aircrafts.
Use of IQOS in holiday destinations
The inbound allowance for tobacco sticks are similar to cigarettes and may vary from one country to another.

Before leaving for vacation, please double check the allowances set by respective government agency in the country of your travel.

Customs authorities in the country of your destination may challenge the excess of the inbound allowance and could take the product, or even apply fines.

Travelers should check before traveling if entering with tobacco products in their country of destination is allowed.
Is using IQOS safe or risk-free?
No, we can’t say that at this point. While switching completely to IQOS presents less risk to your health, IQOS is not risk-free and delivers nicotine, which is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.
Is nicotine harmful?
Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one heated tobacco stick with IQOS is comparable to that of smoking one cigarette.
How do you measure IQOS emissions, which you claim are reduced on average by 95% compared to the smoke of a 3R4F cigarette?
The percentage refers to the average reduction of the levels of certain constituents prioritized for action by renowned public health organizations such as the World Health Organization (WHO) and the US Food and Drug Administration (FDA) found in IQOS tobacco vapor compared to the smoke from a 3R4F reference cigarette. To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.
What is this 3R4F cigarette you refer to?
It is a cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. 3R4F research cigarettes are not commercially available to consumers.
What is the totality of evidence you refer to when claiming that switching to IQOS presents less risk than continued smoking?
The totality of evidence includes PMI’s clinical data (we conducted 10 clinical studies with thousands of participants in the US, UK, Japan and Poland), aerosol chemistry, and data from 18 nonclinical studies. The totality of evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes.
How do you measure the number of IQOS users?
We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI heated tobacco products represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI heated tobacco products represent at least 70% of their past 7-day heated tobacco consumption.
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