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This website contains information about our smoke-free products, and we need your age to make sure that you are an adult in Lithuania who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.

March 3, 2020
Version No. 2

IQOS Social Media Accounts: Terms of Use and Privacy

It is likely that you have been redirected here from one of our official IQOS social media sites, particularly from one of our social media IQOS Customer Care pages such as Facebook or IQOS brand communication account on Instagram, as applicable, jointly to be referred to hereinafter as Social Media Accounts.

The Social Media Accounts are intended for adult smokers who want to continue to smoke or use other nicotine products and adult IQOS users residing in Lithuanian market and by engaging with our Social Media Accounts you confirm you are fulfilling these criteria.

Who we are?

We are a member of the Philip Morris International (PMI) group of companies. We have identified ourselves to you, and given our contact details , in the website where these Terms of Use and Privacy (hereinafter Terms) are published or on the respective Social Media Accounts accordingly.

How do you accept these Terms?

By using any of our Social Media Accounts, you agree to comply with these Terms. You also agree to comply with any other applicable platforms specific terms of use (e. g. Facebook’s Terms of Service, Instagram’s Terms of Use, etc.).

Good Conversion Practices and Our Duty to Inform

Before we tell what you shouldn’t do on our Social Media Accounts, here are some things you should know about IQOS.

PMI offers a variety of quality, scientifically substantiated smoke-free products that are better alternative than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes.

  1. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
  2. PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.
  3. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not an alternative to quitting and are not designed as cessation aids.
  4. PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a better alternative than smoking.
  5. We support our adult smoke-free product users in their journey to full conversion through education and guidance.
  6. For consumers to fully understand the difference of smoke-free products, they must switch completely and abandon smoking permanently.
  7. Minors should not use tobacco or nicotine in any form.
  8. Pregnant or breastfeeding women, diabetics and people with heart problems or severe high blood pressure should not use any tobacco or nicotine products.

Your Contribution

We’ll regularly monitor the Social Media Accounts, responding to and passing on as many useful recommendations as we can. We are glad you are here and expect feedback and passionate conversations but let’s keep it clean and positive.

  1. You are responsible for the content you post on Social Media Accounts and we reserve the right to remove any postings that contain:
    • offensive or violent language;
    • hateful or discriminatory comments regarding race, ethnicity, religion, gender, disability, sexual orientation or political beliefs;
    • links or comments containing sexually explicit content material;
    • violations of copyright or intellectual property rights;
    • spam, link baiting or files containing viruses that could damage the operation of other people’s computers or mobile devices;
    • attacks on specific groups or any comments meant to harass, threaten or abuse an individual;
    • commercial solicitations or the promotion of a competitor;
    • information which is false, inaccurate, misleading or based on rumors;
    • confidential information, personal data or trade secrets;
    • impersonate any person or organization.
  2. We reserve the right to generally restrict users from making posts on IQOS Pages and limit user activity to specific functions chosen at out discretion. We reserve the right to ban or block a user posting content as described above and for a pattern of inappropriate postings, or as otherwise deemed necessary by us, or remove any posts on our Social Media Accounts, if we do not think that a post complies with these Terms or any other applicable platform specific terms of use. And we shall be under no obligation to notify you of any such decision.

Remember, posts from you or other people do not necessarily represent the views of Philip Morris International. We do not have responsibility for any content or links shared by you or other people. If you want to share this page or its content with your own community, please, make sure the people who see your posts are legal age smokers or adult IQOS users.


Your use of our Social Media Accounts is at your sole risk. Our social media sites are provided on an “as is” and “as available” basis. Where possible, we may restrict your access to our Social Media Accounts or any feature or part of them at any time. We disclaim all warranties of any kind, whether express or implied, including the implied warranties of merchantability, satisfactory quality and fitness for a particular purpose and any warranties that material on our social media sites is no infringing; that access to the site will be uninterrupted or error-free; that our social media sites will be secure; or that information on our social media sites will be complete, accurate or timely.

If anyone brings a claim against us related to your actions or contributions, you will indemnify and hold us harmless from and against all damages, losses, and expenses of any kind (including reasonable legal fees and costs) related to such claim.

To the fullest extent permitted under applicable law, you understand and agree that we shall not be liable for any direct, indirect, incidental, special, consequential, punitive, or any other damages relating to or resulting from Your use of or inability to use our social media sites. These include damages for errors, omissions, interruptions, defects, delays, computer viruses, your loss of profits, loss of data, unauthorized access to and alteration of your transmissions and data, and other tangible and intangible losses. This limitation applies regardless of whether the damages are claimed under the terms of a contract, as the result of negligence, or otherwise, and even if we or our representatives have been negligent or have been advised of the possibility of such damages.

Your Privacy

If you give us personal data on our Social Media Accounts, we will process it as described in our Privacy notice.

Changes to these Terms

We may amend these Terms from time to time without any notice. We encourage you to check these Terms each time you access and use our Social Media Accounts in order to stay up-to-date. If you then continue to use our Social Media Accounts, your use will mean you accept the updated Terms. The date at the top of this page shows when these Terms were last updated.


The laws of Switzerland govern these Terms and your use of our social media sites, and you irrevocably consent to the exclusive jurisdiction of the competent courts located in Lausanne, Switzerland, without regard to any international conflict of law provisions, and to the exclusion of the 1980 U. N. Convention on Contracts for the International Sale of Goods. Other types of legal relations are governed by laws as provided in respective applicable rules.

Right to Assign, No Waivers, Severability

PMI may assign its rights and duties under these Terms to any party at any time without notice to you, unless notice to you is required by applicable law, but this will not affect your rights or our obligations under these Terms.

Our failure to insist upon or enforce strict performance of these Terms is not a waiver of any of these Terms or PMI’s rights. Users should always assume these Terms apply. If any provision in these Terms is held invalid or unenforceable, the remainder of these Terms shall continue to be enforceable.

Thanks for reading. Please enjoy our community!

Notes on revision
Last modified on 3rd March, 2020. Previous versions could be found here.