You might have heard about the incidents in the United States of America (U.S.), where a large number of people have died or got seriously sick after apparently using e-cigarettes. We would like to emphasize that IQOS is not an e-cigarette and has not been the subject of these U.S. incidents.
While comprehensive investigations are still ongoing, there are increasing indications from U.S. authorities that affected users may have been using e-liquids containing vitamin E acetate and, psychoactive substances found in cannabis such as tetrahydrocannabinol (THC). These liquids are banned for home use in the Baltic states and are not present in IQOS products.
What can be done to avoid risks?
U.S. authorities are advising consumers not to use e-cigarettes containing psychoactive substances, not to modify or add any substance to legally bought e-liquids, and not to buy e-liquids from unauthorized sources online or on the streets.
IQOS, on the contrary, uses only natural tobacco. Our tobacco heating systems can only be used with special tobacco products.
What is the difference between IQOS and e-cigarettes?
The main difference between the two is technology. IQOS devices use a unique IQOS HeatControl™ technology. With it, IQOS natural tobacco is not burned but heated. This is why IQOS does not require fire, leaves no ashes and emits no smoke. IQOS belongs to the category of smoke-free devices.
The main material used in electronic cigarettes is nicotine, not tobacco. It is provided in a liquid state. When using electronic cigarettes, this liquid is heated, generating vapor. Electronic cigarettes are used with various liquids. Some of them might be nicotine-free.
Thus, IQOS and electronic cigarettes are two separate products, as their operating principles are different. Read more about how IQOS is different from e-cigarettes.
IQOS meets safety requirements
IQOS tobacco heating system is compliant with EU quality and safety requirements. Moreover, after an extensive review, U.S. Food and Drug Administration has granted a premarket authorization for IQOS to be sold in the U.S.