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Curious X

Discover
the unexpected.


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Money-back guarantee

For all
IQOS ILUMA devices

Exchange
program

Possibility to upgrade
your old device

IQOS trial for 14 days

No commitment to buy

Last year was just the beginning.


This year, curiosity brings the moment to witness street culture fashion and electronic rhythms collide. Curious?

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What is IQOS?

IQOS is an advanced technology based on heating. IQOS system regulates the temperature and ensures that combustion does not occur. It is heating without the effects of the burning process.

An IQOS ILUMA device on a table surrounded by flowers.
A jade green IQOS ILUMA PRIME holder and pocket charger.
IQOS ILUMA PRIME

Next level technology

Our most advanced device ever. No blade – no cleaning.

Learn more

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IQOS ILUMA devices

Features and characteristics

Device features

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

Newest accessories for device customization and protection.

Mix and match as you go our widest range of accessories. Ever.

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