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5 commitments for a better future without cigarette smoke

Our commitments highlight the way in which adult users who would otherwise continue to smoke will benefit from switching to IQOS.


Adult smokers can live balanced lives by using less harmful alternatives to continued cigarette smoking. IQOS is a better choice1.

  • Cigarette like experience – with 95% less harmful chemicals compared to cigarettes2.

  • A cleaner experience that is also less likely to bother those around you. With no smoke, no ash, and less smell than cigarettes.

  • Excellent customer care and support on your journey as you switch from cigarettes to IQOS.

Important information: IQOS is not risk-free. It delivers nicotine which is addictive.

1 Than continuing to smoke.
2 Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.


We strive to combine the superior quality tobacco with IQOS HeatControl™ Technology. This precisely heats tobacco to produce the best balance, with no burning. You’ll find switching an easy journey.


Every part of the IQOS experience is designed to elevate your moment in a unique personal way. Our promise is to always provide the most desirable, sophisticated, and intuitive heat-not-burn product possible.

  • Winner of 2018 Good design and 2019 iF Design awards.

  • Over 500 customization options to make your IQOS 3 your own.


Following high standards in science is at the core of our heat-not-burn products and we’re committed to being transparent when it comes to sharing our extensive and rigorous research.

  • Over 6 billion USD invested, employing more than 400 scientists and experts developing better smoke free alternatives to cigarettes.

  • The most comprehensive and robust research, ranging from laboratory to clinical studies with thousands of participants.

  • Transparency - Our research has been openly published, and has been verified by over 30 independent and public institutions.


We’re on a constant search for the most satisfying smoke-free alternatives for adult smokers and improved experience for our consumers. We’re passionate about innovation and making progress every day.

  • Committed to developing alternative products that are a better choice for your health compared to continued cigarette smoking.

  • Relentless in using the latest science, and transparently sharing our scientific findings with consumers.

  • Passionate about delivering cutting-edge technology and elegant design.

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This site contains information on a product, which is for adults only. The website is reserved for smokers over 18 years old.

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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Lithuania who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.