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Discover IQOS

What is IQOS?

IQOS is a real and better alternative to cigarettes with heat at the heart of it all.

Heating tobacco, rather than burn it, is what sets us apart from traditional cigarettes.

This is what makes switching completely to IQOS, a less harmful alternative to continued cigarette smoking*.


*Source: Compared to the smoke of a reference cigarette (3R4F).

FDA authorization on IQOS

The US Food & Drug Administration (FDA) concluded that based on available scientific evidence:
— IQOS heats tobacco but does not burn it.
— The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.
— Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.
Man holding IQOS

IQOS Features

There's no shortage of reasons to convert to IQOS.

IQOS uses real tobacco, free from fire, ash and cigarette smoke smell.

It delivers cigarette-like experience with 95% less harmful chemicals compared to cigarettes. IQOS is a better alternative to continued smoking. *

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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Man holding IQOS

How IQOS Works

State of the art technology and pioneering science are the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco use. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The experience of real tobacco with less of what you don’t want. No fire, no ash, no cigarette smoke and less harmful chemicals.

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IQOS kits

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.


IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move


No matter who you are or where you're coming from, IQOS 2.4 Plus gets you started on the smoke-free journey. Our classic heat-not-burn device is the pioneer in heated tobacco technology and simple to use, making your start into the world of heated tobacco.




IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace smoking with better alternatives.

We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

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