To discover IQOS.
What is IQOS?
IQOS is an advanced technology based on heating.
* Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020.
This year sees a huge milestone for the IQOS community. IQOS becomes the first and only heating system authorized in the US as a Modified Risk Tobacco Product with reduced exposure information.
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IQOS 3 DUO is introduced to the markets. This advanced heating system provides two consecutive uses.
IQOS 3 and IQOS 3 MULTI are now sold in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on alternative products.
IQOS is introduced in Lithuania! IQOS 2.4 PLUS is available to adult customers in 38 markets. It wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Alternatives, that are soon to become IQOS, level up with a new dedicated R&D (Reaserch&Development) centre in Switzerland.
PMI’s research into heating technology goes back to the early 1990s. 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward, but device is still being improved.
IQOS 3 DUO
No need to wait between two heating cycles.
IQOS 3 MULTI
Portable. Use 10 times, then recharge.
IQOS 2.4 Plus
The classical model.
Science behind IQOS is the critical part behind the cutting edge technology.
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