What is IQOS?
IQOS is our innovative alternative to traditional smoking. Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes.
IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace smoking with better alternatives.
We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.
HOW IQOS WORKS
State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco. And with IQOS, we’ve achieved just that. Through IQOS HeatControl(TM) Technology we are able to heat tobacco up to 350°C, without burning it. The result? The taste of tobacco – no flame, no smoke, no ash, no fuss
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move
No matter who you are or where you're coming from, IQOS 2.4 Plus gets you started on the smoke-free journey. Our classic heat-not-burn device is the pioneer in heated tobacco technology and simple to use, making your start into the world of heated tobacco.
Changing the traditional smoking experience for the better is our priority. And the features of IQOS speak volumes –no fire, no smoke, no ash and less smell.