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IQOS a real alternative to cigarettes

IQOS – a special tobacco heating system.

IQOS is the result of billions USD of investment and 10 years of development work.

The innovative HeatControl™ technology and ceramic coated heating blade ensure the even heating of tobacco sticks to up to 350°C. At this temperature the tobacco is not burned, and a tobacco vapor is produced.

IQOS 2.4 Plus Pocket Charger and Holder in White

Is IQOS an e-cigarette?

IQOS 2.4 Plus Pocket Charger and Holder in White

No. While they are both electronic devices, and do not produce smoke like cigarettes, there is one main feature that distinguishes IQOS from e-cigarettes: IQOS heats real tobacco, producing tobacco vapor.

Contrary to vaporizing an e-liquid, IQOS uses tobacco sticks. The tobacco in them is carefully selected and processed to ensure it is evenly heated from the inside delivering consistent experience.

This is why the majority of smokers who switch to IQOS completely quit cigarettes.*

*PMI financials or estimates, IQOS user panels and PMI market research.

IQOS – Why we choose to heat tobacco instead of burning it?

No combustion and therefore significantly lower levels of harmful chemicals. 95% less in fact.*

No fire means there is no ash and no cigarette smoke smell.

Less likely to bother others around you.

No persistent smell on hands, in hair, or on clothing.


If you smoke cigarettes and consider converting, you can take some time to find out whether IQOS is the right alternative for you.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS 3 next to coffee cups IQOS 3 Holder and Charger
Man holding IQOS

IQOS vs e-cigarettes

IQOS Heated tobacco and e-cigarettes are both alternatives to continued smoking.


Man holding IQOS
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