Discover the product features of IQOS.
A better choice.
Adult smokers can live balanced lives by using less harmful alternatives to continued cigarette smoking. IQOS is a better choice than continued smoking, containing real tobacco. Cigarette-like experience – with 95% less harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS is the first and only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product application process, concluding that switching completely from cigarettes to IQOS reduces your body's exposure to harmful or potentially harmful chemicals*.*Source: PMI 3month reduced exposure studies conducted in Japan and the US in real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.
IQOS has a much less complex aerosol that dissipates quickly – with no negative impact on indoor air quality.*
Important information: IQOS is not risk-free.* PMI study conducted under ISO standards simulating real-world scenarios and based on the threshold limits established by existing air quality guidelines.