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Discover the product features of IQOS.

Our best alternative for real tobacco use.

A better choice.

Adult smokers can live balanced lives by using less harmful alternatives to continued cigarette smoking. IQOS is a better choice than continued smoking, containing real tobacco. Cigarette-like experience – with 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

FDA authorization

IQOS is the first and only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product application process, concluding that switching completely from cigarettes to IQOS reduces your body's exposure to harmful or potentially harmful chemicals*.

Important information: IQOS is not risk free. It delivers nicotine, which is addictive.
*Source: PMI 3month reduced exposure studies conducted in Japan and the US in real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.

Smell like you, not like smoke.

Ever wondered how to get rid of the cigarette smoke smell? With IQOS you can now get cigarette-like experience but without the cigarette-like smell. So you can now use your tobacco while being less likely to bother those around you.

IQOS has a much less complex aerosol that dissipates quickly compared to cigarette smoke – with no negative impact on indoor air quality.*

Important information: IQOS is not risk-free.

* PMI study conducted under ISO standards simulating real-world scenarios and based on the threshold limits established by existing air quality guidelines.

A totally new experience in tobacco use.

IQOS HeatControl™ Technology is what sets IQOS apart from traditional smoking. By heating tobacco, rather than burning it, IQOS delivers taste of real tobacco.

No fire, no ash, no burn.

You can use your IQOS, when you feel it is the right moment.

Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.


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