What comes to your mind when you think of IQOS?

We invite you to share your thoughts about IQOS and how you see our brand and products.
That feeling of being first. It’s second to none.
Thanks to you, we’ve broken the boundaries and created new standards that didn’t exist before.
Together, we’ve transformed, not conformed.
Together, we’ve innovated, not imitated.
Together, we’ve led, not followed.
Because of you, we’ve stepped out of the ordinary and created something extraordinary, something truly original.
Because of you, we are where we are.
Only Together. Only Forward. Only IQOS.