Over a decade of development and billions invested
IQOS is a product worth switching to.
The science behind the vision.
HeatControl™ Technology generates vapor with a lower quantity of harmful chemicals compared to cigarette smoke.
The best of tobacco meets the best of technology.
More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to change ways of using tobacco.
The result is IQOS: a technological innovation for tobacco that generates on average 90% lower levels of harmful chemicals compared to cigarette smoke. [Based on the scientific evidence so far] Switching completely to IQOS is likely to present less risk to your health than continuing to smoke. This does not mean that IQOS is risk free.
IQOS combines heat not burn technology with unparalleled precision
At the heart of the innovation is a blade made of ceramic incorporating platinum, gold and silver tracks, allowing IQOS to heat, but never burn, tobacco.
With an innovative two–part design system.
The experience consists of two parts: a sleek IQOS holder that heats the tobacco and delivers tobacco flavor & the IQOS charger, which charges your holder up to 20 times.
IQOS is changing the lives of millions.
More than five million adult smokers have already made the switch to IQOS.
Discover PMI’s journey to a smoke-free world
Our overarching goals are to develop products that are acceptable to adult smokers and to conduct rigorous and scientific assessment to demonstrate that they reduce risk and comply with emerging standards.