IQOS ILUMA PRIME
Refined and advanced.
Next level forward
The all-new IQOS ILUMA with breakthrough technology rethinks the rules of heating devices – no blade, no cleaning, consistent experience every single time. It is a next level forward.
Exclusive by design, effortless and clean.
Familiar design. Enhanced experience.
Thanks to the all-new IQOS ILUMA, you can get a new, clean and effortless experience.